Purepay Receivables Automation Rebranded as Creditron

TORONTO, ON, September 28, 2009 – Purepay Receivables Automation today announced that it is rebranding the company as Creditron, effective immediately.  The rebranding leverages the strong credibility Creditron developed over its 15 year history, enables the company to better emphasize its solutions focus, and provides a platform for future initiatives.

Purepay Receivables Automation was formed in 2008 by the merger of the operations of Creditron and Netvantage.  Today's rebranding announcement does not affect the company's legal entities -- Creditron Corporation, Netvantage, Inc., and Creditron Canada, Inc., respectively.

"With today's announcement, a familiar and trusted brand is returning to the payments automation space," said Creditron founder and CEO Wally Vogel.  "The Purepay Receivables Automation branding identified us as part of a portfolio of software companies in the payments market.  But it didn't reflect our unique ability to deliver the complete transaction processing solutions required by end-users.  By rebranding the company as Creditron, we can better emphasize our solutions focus and recommit to the values that made us the leader in payments solutions in our target markets."

Creditron has more than 400 customers across North America -- the largest user base of its kind.

"Creditron's proven technology, its expertise in transaction processing solutions, and its reputation as a trusted partner for mission-critical payments automation, provide a credible foundation for the company's growth," commented Creditron Vice President of Sales and Marketing Doug Myers.

As part of today's announcement, Creditron is updating its brand image with a new logo that reflects the ability of the company's solutions to drive the revenue cycle in customer organizations.  More Creditron partner, product and marketing initiatives will be announced in the coming months.

Today's announcement comes on the heels of Creditron launching its 2009 Payments Scorecard to benchmark payments operations.  For more information, visit http://www.creditron.com/emails/benchmarkstudy_email/index.html

About Creditron

Creditron is a leading provider of payment processing, distributed capture, receivables management and electronic billing and payment solutions.  Its solutions combine industry standard operating systems and advanced imaging, scanning and data recognition technology to help banks, businesses and other entities optimize operations performance and improve customer service.  The company’s over 400 North American customer’s process more than 400 million transactions annually, representing more than $100 billion.  For more information, visit www.creditron.com.

Creditron is a registered trademark of Creditron Canada, Inc.

Contact:   
Doug Myers,
Creditron
614-750-4331
dmyers@creditron.com